Netvibes is a French brand of Dassault Systèmes that previously ran a web service offering a dashboard and feed reader. Currently, the company offers business intelligence tools. == History == === 2005–2012 === Founded in 2005 by Tariq Krim, the company provided software for personalized dashboards for real-time monitoring, social analytics, knowledge sharing, and decision support. === 2012–present === On February 9, 2012, Dassault Systèmes announced the acquisition of Netvibes. As of 2024, Netvibes also contains the operations of two other software companies acquired by Dassault Systèmes: Exalead: founded in 2000 by François Bourdoncle, the company provided search platforms and search-based applications for consumer and business users. On June 9, 2010, Dassault Systèmes acquired the company. Proxem: Founded in 2007 by François-Régis Caumartin, the company provided AI-powered semantic processing software and services. On June 23, 2020, Dassault Systèmes acquired Proxem and integrated its technology into the 3DEXPERIENCE® platform to complement its information intelligence applications. Dassault Systèmes announced in April 2025 that Netvibes would retire its standalone web service offering on June 2, 2025. == Activities == Brand monitoring – to track clients, customers and competitors across media sources all in one place, analyze live results with third party reporting tools, and provide media monitoring dashboards for brand clients. E-reputation management – to visualize real-time online conversations and social activity online feeds, and track new trending topics. Product marketing – to create interactive product microsites, with drag-and-drop publishing interface. Community portals – to engage online communities Personalized workspaces – to gather all essential company updates to support specific divisions (e.g. sales, marketing, human resources) and localizations. The software was a multi-lingual Ajax-based start page or web portal. It was organized into tabs, with each tab containing user-defined modules. Built-in Netvibes modules included an RSS/Atom feed reader, local weather forecasts, a calendar supporting iCal, bookmarks, notes, to-do lists, multiple searches, support for POP3, IMAP4 email as well as several webmail providers including Gmail, Yahoo! Mail, Hotmail, and AOL Mail, Box.net web storage, Delicious, Meebo, Flickr photos, podcast support with a built-in audio player, and several others. A page could be personalized further through the use of existing themes or by creating personal theme. Customized tabs, feeds and modules can be shared with others individually or via the Netvibes Ecosystem. For privacy reasons, only modules with publicly available content could be shared.
WriterDuet
WriterDuet is a screenwriting software for writing and editing screenplays and other forms of mass media. == History == WriterDuet was founded in 2013 by Guy Goldstein. In April 2015, WriterDuet acquired the domain for Scripped.com after they closed, citing a serious technical failure. In August 2016, WriterDuet released a localized version of its software in China. In May 2018, WriterDuet included Bechdel test analysis functions to address issues of gender diversity in the screenwriting industry. In 2018, WriterDuet published WriterSolo, an offline version of their app that runs on the browser and opens/saves files on the computer, Dropbox, Google Drive, and iCloud. In July 2019, WriterDuet made the WriterSolo browser app and desktop app available as pay-what-you-want under the web address FreeScreenwriting.com. == Features == WriterDuet is primarily used to outline, write, and format screenplays to the standards recommended by the AMPAS. It also supports formats for theater, novels, and video games. The software is powered by Firebase allowing users to write together in real-time from multiple devices. WriterDuet's main competitors in the screenwriting industry are Final Draft, Celtx, and Movie Magic Screenwriter.
Artificial intelligence in marketing
Artificial intelligence marketing (AI marketing) is a form of marketing that uses artificial intelligence concepts and models such as machine learning, natural language processing, and computer vision to achieve marketing goals. The main difference between AI marketing and traditional forms of marketing reside in the reasoning, which is performed through a computer algorithm rather than a human. Each form of marketing has a different technique to the core of the marketing theory. Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause will lead marketing agencies to manage consumer needs instead. AI is used in various digital marketing spaces, such as content marketing, email marketing, online advertisement (in combination with machine learning), social media marketing, affiliate marketing, and beyond. == Historical development == AI in marketing has a long history, which goes all the way back to the 1980s. At this time, AI research was focusing on expert systems and robotics. Despite the initial research and the studies that were carried out, AI adoption remained limited. Research on it came to a stop for a while, until research was revived two decades later with the advancement in technology, the rise of big data, and a significant increase in computational power. Eventually, AI became very popular in the marketing world, and caught the eyes of many researchers as well as professionals. A large‐scale bibliometric study covering 1,580 peer‑reviewed papers published between 1982 and 2020 confirms that scholarly output on AI in marketing has surged since 2017, with Expert Systems with Applications emerging as the most prolific outlet. Prior to the application of artificial Intelligence in marketing, there was something called "collaborative filtering". This was used as early as 1998 by Amazon, and one of the first ways companies predicted consumer behavior, which enabled millions of recommendations to different customers. Personalized recommender systems are now widely used, for example to suggest music on Spotify, or TV shows on Netflix. A big milestone in AI marketing happened in 2014, when programmatic ad buying gained much greater popularity. Marketing consists of numerous manual tasks such as researching target markets, insertion orders, and managing high budgets as well as prices. In order to cut costs, and remove the need for these tedious tasks, many companies started to automate the marketing process with AI. In 2015, Google introduced RankBrain, a machine learning component of its search algorithm designed to interpret the intent behind user queries. RankBrain was followed by further AI-based search updates, including BERT in 2019, which improved the understanding of conversational queries, and the Multitask Unified Model (MUM) in 2021, which is multimodal and processes information across 75 languages. These advances shifted search engine optimization practice away from keyword matching toward content that satisfies user intent. Artificial intelligence is increasingly used in marketing to personalize user experiences and automate decision-making. For example, Netflix uses AI algorithms to recommend content based on viewing history, while Sephora employs chatbots to assist customers with product selection and availability. Programmatic advertising platforms like Google Ads leverage machine learning to optimize bidding strategies and target audiences more effectively. These applications demonstrate how AI enhances efficiency, engagement, and conversion rates across digital channels. === Artificial neural networks === An artificial neural network is a form of computer program modeled on the brain and nervous system of humans. Neural networks are composed of a series of interconnected processing neurons that function in unison to achieve certain outcomes. Using “human-like trial and error learning methods neural networks detect patterns existing within a data set ignoring data that is not significant while emphasizing the data which is most influential”. From a marketing perspective, neural networks are a form of software tool used to assist in decision making. Neural networks are effective in gathering and extracting information from large data sources and have the ability to identify cause and effect within tha data. These neural nets through the process of learning, identify relationships and connections between databases. Once knowledge has been accumulated, neural networks can be relied on to provide generalizations and can apply past knowledge and learning to a variety of situations. Neural networks help fulfill the role of marketing companies through effectively aiding in market segmentation and measurement of performance while reducing costs and improving accuracy. Due to their learning ability, flexibility, adaption, and knowledge discovery, neural networks offer many advantages over traditional models. Neural networks can be used to assist in pattern classification, forecasting and marketing analysis. == Tools and uses == Classification of customers can be facilitated through the neural network approach allowing companies to make informed marketing decisions. An example of this was employed by Spiegel Inc., a firm dealing in direct-mail operations that used neural networks to improve efficiencies. Using software developed by NeuralWare Inc., Spiegel identified the demographics of customers who had made a single purchase and those customers who had made repeat purchases. Neural networks where then able to identify the key patterns and consequently identify the customers that were most likely to repeat purchase. Understanding this information allowed Spiegel to streamline marketing efforts, and reduced costs. Sales forecasting “is the process of estimating future events with the goal of providing benchmarks for monitoring actual performance and reducing uncertainty". Artificial intelligence techniques have emerged to facilitate the process of forecasting through increasing accuracy in the areas of demand for products, distribution, employee turnover, performance measurement, and inventory control. An example of forecasting using neural networks is the Airline Marketing Assistant/Tactician; an application developed by BehabHeuristics which allows for the forecasting of passenger demand and consequent seat allocation through neural networks. This system has been used by National air Canada and USAir. Neural networks provide a useful alternative to traditional statistical models due to their reliability, time-saving characteristics and ability to recognize patterns from incomplete or noisy data. Examples of marketing analysis systems includes the Target Marketing System developed by Churchull Systems for Veratex Corporation. This support system scans a market database to identify dormant customers allowing management to make decisions regarding which key customers to target. When performing marketing analysis, neural networks can assist in the gathering and processing of information ranging from consumer demographics and credit history to the purchase patterns of consumers. Predictive analytics is a form of analytics involving the use of historical data and artificial intelligence algorithms to predict future trends and outcomes. It serves as a tool for anticipating and understanding user behavior based on patterns found in data. Predictive analytics uses artificial intelligence machine learning algorithms to recognize and predict patterns within data. Machine learning algorithms analyze the data, recognize patterns, and make predictions through continuous learning and adaptation. Predictive analytics is widely used across businesses and industries as a way to identify opportunities, avoid risks, and anticipate customer needs based on information derived from the analysis of user data. By analyzing historical customer data, artificial intelligence algorithms can deliver relevant and targeted marketing content. Recent systematic reviews show that generative large‑language models such as GPT‑3 and GPT‑4 are now routinely embedded in predictive‑analytics pipelines to mine unstructured market data and anticipate customer intent with greater precision. Personalization engines use artificial intelligence and machine learning to provide content or advertisements that are relevant to the user. User data is gathered, which then gets processed with machine learning, and patterns and trends among the users are identified. Users with shared characteristics or behaviors are then segmented into groups, and the personalization engine adjusts content and advertisements to match each segment's preferences. By processing a large amount of data, personalization engines are able to match users to advertisements and recommendations that align with their interests or preferences. Field evidence from consumer‑goods and electronics firms indicates that AI‑driven personalization can raise
Tuple
In mathematics, a tuple is a finite sequence (or ordered list) of numbers. More generally, it is a sequence of mathematical objects, called the elements of the tuple. An n-tuple is a tuple of n elements, where n is a non-negative integer. There is only one 0-tuple, called the empty tuple. A 1-tuple and a 2-tuple are commonly called a singleton and an ordered pair, respectively. The term "infinite tuple" is occasionally used for "infinite sequences". Tuples are usually written by listing the elements within parentheses "( )" and separated by commas; for example, (2, 7, 4, 1, 7) denotes a 5-tuple. Other types of brackets are sometimes used, although they may have a different meaning. An n-tuple can be formally defined as the image of a function that has the set of the first n natural numbers as its domain (1, 2, ..., n). Tuples may be also defined from ordered pairs by a recurrence starting from an ordered pair; indeed, an n-tuple can be identified with the ordered pair of its (n − 1) first elements and its nth element, for example, ( ( ( 1 , 2 ) , 3 ) , 4 ) = ( 1 , 2 , 3 , 4 ) {\displaystyle \left(\left(\left(1,2\right),3\right),4\right)=\left(1,2,3,4\right)} . In computer science, tuples come in many forms. Most typed functional programming languages implement tuples directly as product types, tightly associated with algebraic data types, pattern matching, and destructuring assignment. Many programming languages offer an alternative to tuples, known as record types, featuring unordered elements accessed by label. A few programming languages combine ordered tuple product types and unordered record types into a single construct, as in C structs and Haskell records. Relational databases may formally identify their rows (records) as tuples. Tuples also occur in relational algebra; when programming the semantic web with the Resource Description Framework (RDF); in linguistics; and in philosophy. == Etymology == The term originated as an abstraction of the sequence: single, couple/double, triple, quadruple, quintuple, sextuple, septuple, octuple, ..., n‑tuple, ..., where the prefixes are taken from the Latin names of the numerals. The unique 0-tuple is called the null tuple or empty tuple. A 1‑tuple is called a single (or singleton), a 2‑tuple is called an ordered pair or couple, and a 3‑tuple is called a triple (or triplet). The number n can be any nonnegative integer. For example, a complex number can be represented as a 2‑tuple of reals, a quaternion can be represented as a 4‑tuple, an octonion can be represented as an 8‑tuple, and a sedenion can be represented as a 16‑tuple. Although these uses treat ‑tuple as the suffix, the original suffix was ‑ple as in "triple" (three-fold) or "decuple" (ten‑fold). This originates from medieval Latin plus (meaning "more") related to Greek ‑πλοῦς, which replaced the classical and late antique ‑plex (meaning "folded"), as in "duplex". == Properties == The general rule for the identity of two n-tuples is ( a 1 , a 2 , … , a n ) = ( b 1 , b 2 , … , b n ) {\displaystyle (a_{1},a_{2},\ldots ,a_{n})=(b_{1},b_{2},\ldots ,b_{n})} if and only if a 1 = b 1 , a 2 = b 2 , … , a n = b n {\displaystyle a_{1}=b_{1},{\text{ }}a_{2}=b_{2},{\text{ }}\ldots ,{\text{ }}a_{n}=b_{n}} . Thus a tuple has properties that distinguish it from a set: A tuple may contain multiple instances of the same element, so tuple ( 1 , 2 , 2 , 3 ) ≠ ( 1 , 2 , 3 ) {\displaystyle (1,2,2,3)\neq (1,2,3)} ; but set { 1 , 2 , 2 , 3 } = { 1 , 2 , 3 } {\displaystyle \{1,2,2,3\}=\{1,2,3\}} . Tuple elements are ordered: tuple ( 1 , 2 , 3 ) ≠ ( 3 , 2 , 1 ) {\displaystyle (1,2,3)\neq (3,2,1)} , but set { 1 , 2 , 3 } = { 3 , 2 , 1 } {\displaystyle \{1,2,3\}=\{3,2,1\}} . A tuple has a finite number of elements, while a set or a multiset may have an infinite number of elements. == Definitions == There are several definitions of tuples that give them the properties described in the previous section. === Tuples as functions === The 0 {\displaystyle 0} -tuple may be identified as the empty function. For n ≥ 1 , {\displaystyle n\geq 1,} the n {\displaystyle n} -tuple ( a 1 , … , a n ) {\displaystyle \left(a_{1},\ldots ,a_{n}\right)} may be identified with the surjective function F : { 1 , … , n } → { a 1 , … , a n } {\displaystyle F~:~\left\{1,\ldots ,n\right\}~\to ~\left\{a_{1},\ldots ,a_{n}\right\}} with domain domain F = { 1 , … , n } = { i ∈ N : 1 ≤ i ≤ n } {\displaystyle \operatorname {domain} F=\left\{1,\ldots ,n\right\}=\left\{i\in \mathbb {N} :1\leq i\leq n\right\}} and with codomain codomain F = { a 1 , … , a n } , {\displaystyle \operatorname {codomain} F=\left\{a_{1},\ldots ,a_{n}\right\},} that is defined at i ∈ domain F = { 1 , … , n } {\displaystyle i\in \operatorname {domain} F=\left\{1,\ldots ,n\right\}} by F ( i ) := a i . {\displaystyle F(i):=a_{i}.} That is, F {\displaystyle F} is the function defined by 1 ↦ a 1 ⋮ n ↦ a n {\displaystyle {\begin{alignedat}{3}1\;&\mapsto &&\;a_{1}\\\;&\;\;\vdots &&\;\\n\;&\mapsto &&\;a_{n}\\\end{alignedat}}} in which case the equality ( a 1 , a 2 , … , a n ) = ( F ( 1 ) , F ( 2 ) , … , F ( n ) ) {\displaystyle \left(a_{1},a_{2},\dots ,a_{n}\right)=\left(F(1),F(2),\dots ,F(n)\right)} necessarily holds. Tuples as sets of ordered pairs Functions are commonly identified with their graphs, which is a certain set of ordered pairs. Indeed, many authors use graphs as the definition of a function. Using this definition of "function", the above function F {\displaystyle F} can be defined as: F := { ( 1 , a 1 ) , … , ( n , a n ) } . {\displaystyle F~:=~\left\{\left(1,a_{1}\right),\ldots ,\left(n,a_{n}\right)\right\}.} === Tuples as nested ordered pairs === Another way of modeling tuples in set theory is as nested ordered pairs. This approach assumes that the notion of ordered pair has already been defined. The 0-tuple (i.e. the empty tuple) is represented by the empty set ∅ {\displaystyle \emptyset } . An n-tuple, with n > 0, can be defined as an ordered pair of its first entry and an (n − 1)-tuple (which contains the remaining entries when n > 1): ( a 1 , a 2 , a 3 , … , a n ) = ( a 1 , ( a 2 , a 3 , … , a n ) ) {\displaystyle (a_{1},a_{2},a_{3},\ldots ,a_{n})=(a_{1},(a_{2},a_{3},\ldots ,a_{n}))} This definition can be applied recursively to the (n − 1)-tuple: ( a 1 , a 2 , a 3 , … , a n ) = ( a 1 , ( a 2 , ( a 3 , ( … , ( a n , ∅ ) … ) ) ) ) {\displaystyle (a_{1},a_{2},a_{3},\ldots ,a_{n})=(a_{1},(a_{2},(a_{3},(\ldots ,(a_{n},\emptyset )\ldots ))))} Thus, for example: ( 1 , 2 , 3 ) = ( 1 , ( 2 , ( 3 , ∅ ) ) ) ( 1 , 2 , 3 , 4 ) = ( 1 , ( 2 , ( 3 , ( 4 , ∅ ) ) ) ) {\displaystyle {\begin{aligned}(1,2,3)&=(1,(2,(3,\emptyset )))\\(1,2,3,4)&=(1,(2,(3,(4,\emptyset ))))\\\end{aligned}}} A variant of this definition starts "peeling off" elements from the other end: The 0-tuple is the empty set ∅ {\displaystyle \emptyset } . For n > 0: ( a 1 , a 2 , a 3 , … , a n ) = ( ( a 1 , a 2 , a 3 , … , a n − 1 ) , a n ) {\displaystyle (a_{1},a_{2},a_{3},\ldots ,a_{n})=((a_{1},a_{2},a_{3},\ldots ,a_{n-1}),a_{n})} This definition can be applied recursively: ( a 1 , a 2 , a 3 , … , a n ) = ( ( … ( ( ( ∅ , a 1 ) , a 2 ) , a 3 ) , … ) , a n ) {\displaystyle (a_{1},a_{2},a_{3},\ldots ,a_{n})=((\ldots (((\emptyset ,a_{1}),a_{2}),a_{3}),\ldots ),a_{n})} Thus, for example: ( 1 , 2 , 3 ) = ( ( ( ∅ , 1 ) , 2 ) , 3 ) ( 1 , 2 , 3 , 4 ) = ( ( ( ( ∅ , 1 ) , 2 ) , 3 ) , 4 ) {\displaystyle {\begin{aligned}(1,2,3)&=(((\emptyset ,1),2),3)\\(1,2,3,4)&=((((\emptyset ,1),2),3),4)\\\end{aligned}}} === Tuples as nested sets === Using Kuratowski's representation for an ordered pair, the second definition above can be reformulated in terms of pure set theory: The 0-tuple (i.e. the empty tuple) is represented by the empty set ∅ {\displaystyle \emptyset } ; Let x {\displaystyle x} be an n-tuple ( a 1 , a 2 , … , a n ) {\displaystyle (a_{1},a_{2},\ldots ,a_{n})} , and let x → b ≡ ( a 1 , a 2 , … , a n , b ) {\displaystyle x\rightarrow b\equiv (a_{1},a_{2},\ldots ,a_{n},b)} . Then, x → b ≡ { { x } , { x , b } } {\displaystyle x\rightarrow b\equiv \{\{x\},\{x,b\}\}} . (The right arrow, → {\displaystyle \rightarrow } , could be read as "adjoined with".) In this formulation: ( ) = ∅ ( 1 ) = ( ) → 1 = { { ( ) } , { ( ) , 1 } } = { { ∅ } , { ∅ , 1 } } ( 1 , 2 ) = ( 1 ) → 2 = { { ( 1 ) } , { ( 1 ) , 2 } } = { { { { ∅ } , { ∅ , 1 } } } , { { { ∅ } , { ∅ , 1 } } , 2 } } ( 1 , 2 , 3 ) = ( 1 , 2 ) → 3 = { { ( 1 , 2 ) } , { ( 1 , 2 ) , 3 } } = { { { { { { ∅ } , { ∅ , 1 } } } , { { { ∅ } , { ∅ , 1 } } , 2 } } } , { { { { { ∅ } , { ∅ , 1 } } } , { { { ∅ } , { ∅ , 1 } } , 2 } } , 3 } } {\displaystyle {\begin{array}{lclcl}()&&&=&\emptyset \\&&&&\\(1)&=&()\rightarrow 1&=&\{\{()\},\{(),1\}\}\\&&&=&\{\{\emptyset \},\{\emptyset ,1\}\}\\&&&&\\(1,2)&=&(1)\rightarrow 2&=&\{\{(1)\},\{(1),2\}\}\\&&&=&\{\{\{\{\emptyset \},\{\emptyset ,1\}\}\},\\&&&&\{\{\{\emptyset \},\{\emptyset ,1\}\},2\}\}\\&&&&\\(1,2,3)&=&(1,2)\rightarrow 3&=&\{\{(1,2)\},\{(1,2),3\}\}\\&&&=&\{\{\{\{\{\{\empty
Enterprise bus matrix
The enterprise bus matrix is a data warehouse planning tool and model created by Ralph Kimball, and is part of the data warehouse bus architecture. The matrix is the logical definition of one of the core concepts of Kimball's approach to dimensional modeling conformed dimension. The bus matrix defines part of the data warehouse bus architecture and is an output of the business requirements phase in the Kimball lifecycle. It is applied in the following phases of dimensional modeling and development of the data warehouse. The matrix can be categorized as a hybrid model, being part technical design tool, part project management tool and part communication tool == Background == The need for an enterprise bus matrix stems from the way one goes about creating the overall data warehouse environment. Historically there have been two approaches: a structured, centralized and planned approach and a more loosely defined, department specific approach, in which solutions are developed in a more independent matter. Autonomous projects can result in a range of isolated stove pipe data marts. Naturally each approach has its issues; the visionary approach often struggles with long delivery cycles and lack of reaction time as needs emerge and scope issues arise. On the other hand, the development of isolated data marts leads to stovepipe systems that lack synergy in development. Over time this approach will lead to a so-called data-mart-in-a-box architecture where interoperability and lack of cohesion is apparent, and can hinder the realization of an overall enterprise data warehouse. As an attempt to handle this issue, Ralph Kimball introduced the enterprise bus. == Description == The bus matrix purpose is one of high abstraction and visionary planning on the data warehouse architectural level. By dictating coherency in the development and implementation of an overall data warehouse the bus architecture approach enables an overall vision of the broader enterprise integration and consistency while at the same time dividing the problem into more manageable parts – all in a technology and software independent manner. The bus matrix and architecture builds upon the concept of conformed dimensions, creating a structure of common dimensions that ideally can be used across the enterprise by all business processes related to the data warehouse and the corresponding fact tables from which they derive their context. According to Kimball and Margy Ross's article “Differences of Opinion” "The Enterprise Data warehouse built on the bus architecture ”identifies and enforces the relationship between business process metrics (facts) and descriptive attributes (dimensions)”. The concept of a bus is well known in the language of information technology, and is what reflects the conformed dimension concept in the data warehouse, creating the skeletal structure where all parts of a system connect, ensuring interoperability and consistency of data, and at the same time considers future expansion. This makes the conformed dimensions act as the integration ‘glue’, creating a robust backbone of the enterprise Data Warehouse.
Image
An image or picture is a visual representation. An image can be two-dimensional, such as a drawing, painting, or photograph, or three-dimensional, such as a carving or sculpture. Images may be displayed through other media, including a projection on a surface, activation of electronic signals, or digital displays; they can also be reproduced through mechanical means, such as photography, printmaking, or photocopying. Images can also be animated through digital or physical processes. In the context of signal processing, an image is a distributed amplitude of color(s). In optics, the term image (or optical image) refers specifically to the reproduction of an object formed by light waves coming from the object. A volatile image exists or is perceived only for a short period. This may be a reflection of an object by a mirror, a projection of a camera obscura, or a scene displayed on a cathode-ray tube. A fixed image, also called a hard copy, is one that has been recorded on a material object, such as paper or textile. A mental image exists in an individual's mind as something one remembers or imagines. The subject of an image does not need to be real; it may be an abstract concept such as a graph or function or an imaginary entity. For a mental image to be understood outside of an individual's mind, however, there must be a way of conveying that mental image through the words or visual productions of the subject. == Characteristics == === Two-dimensional images === The broader sense of the word 'image' also encompasses any two-dimensional figure, such as a map, graph, pie chart, painting, or banner. In this wider sense, images can also be rendered manually, such as by drawing, the art of painting, or the graphic arts (such as lithography or etching). Additionally, images can be rendered automatically through printing, computer graphics technology, or a combination of both methods. A two-dimensional image does not need to use the entire visual system to be a visual representation. An example of this is a grayscale ("black and white") image, which uses the visual system's sensitivity to brightness across all wavelengths without taking into account different colors. A black-and-white visual representation of something is still an image, even though it does not fully use the visual system's capabilities. On the other hand, some processes can be used to create visual representations of objects that are otherwise inaccessible to the human visual system. These include microscopy for the magnification of minute objects, telescopes that can observe objects at great distances, X-rays that can visually represent the interior structures of the human body (among other objects), magnetic resonance imaging (MRI), positron emission tomography (PET scans), and others. Such processes often rely on detecting electromagnetic radiation that occurs beyond the light spectrum visible to the human eye and converting such signals into recognizable images. === Three-dimensional images === Aside from sculpture and other physical activities that can create three-dimensional images from solid material, some modern techniques, such as holography, can create three-dimensional images that are reproducible but intangible to human touch. Some photographic processes can now render the illusion of depth in an otherwise "flat" image, but "3-D photography" (stereoscopy) or "3-D film" are optical illusions that require special devices such as eyeglasses to create the illusion of depth. === Moving images === "Moving" two-dimensional images are actually illusions of movement perceived when still images are displayed in sequence, each image lasting less, and sometimes much less, than a fraction of a second. The traditional standard for the display of individual frames by a motion picture projector has been 24 frames per second (FPS) since at least the commercial introduction of "talking pictures" in the late 1920s, which necessitated a standard for synchronizing images and sounds. Even in electronic formats such as television and digital image displays, the apparent "motion" is actually the result of many individual lines giving the impression of continuous movement. This phenomenon has often been described as "persistence of vision": a physiological effect of light impressions remaining on the retina of the eye for very brief periods. Even though the term is still sometimes used in popular discussions of movies, it is not a scientifically valid explanation. Other terms emphasize the complex cognitive operations of the brain and the human visual system. "Flicker fusion", the "phi phenomenon", and "beta movement" are among the terms that have replaced "persistence of vision", though no one term seems adequate to describe the process. == Cultural and other uses == Image-making seems to have been common to virtually all human cultures since at least the Paleolithic era. Prehistoric examples of rock art—including cave paintings, petroglyphs, rock reliefs, and geoglyphs—have been found on every inhabited continent. Many of these images seem to have served various purposes: as a form of record-keeping; as an element of spiritual, religious, or magical practice; or even as a form of communication. Early writing systems, including hieroglyphics, ideographic writing, and even the Roman alphabet, owe their origins in some respects to pictorial representations. === Meaning and signification === Images of any type may convey different meanings and sensations for individual viewers, regardless of whether the image's creator intended them. An image may be taken simply as a more or less "accurate" copy of a person, place, thing, or event. It may represent an abstract concept, such as the political power of a ruler or ruling class, a practical or moral lesson, an object for spiritual or religious veneration, or an object—human or otherwise—to be desired. It may also be regarded for its purely aesthetic qualities, rarity, or monetary value. Such reactions can depend on the viewer's context. A religious image in a church may be regarded differently than the same image mounted in a museum. Some might view it simply as an object to be bought or sold. Viewers' reactions will also be guided or shaped by their education, class, race, and other contexts. The study of emotional sensations and their relationship to any given image falls into the categories of aesthetics and the philosophy of art. While such studies inevitably deal with issues of meaning, another approach to signification was suggested by the American philosopher, logician, and semiotician Charles Sanders Peirce. "Images" are one type of the broad category of "signs" proposed by Peirce. Although his ideas are complex and have changed over time, the three categories of signs that he distinguished stand out: The "icon," which relates to an object by resemblance to some quality of the object. A painted or photographed portrait is an icon by virtue of its resemblance to the painting's or photograph's subject. A more abstract representation, such as a map or diagram, can also be an icon. The "index," which relates to an object by some real connection. For example, smoke may be an index of fire, or the temperature recorded on a thermometer may be an index of a patient's illness or health. The "symbol," which lacks direct resemblance or connection to an object but whose association is arbitrarily assigned by the creator or dictated by cultural and historical habit, convention, etc. The color red, for example, may connote rage, beauty, prosperity, political affiliation, or other meanings within a given culture or context; the Swedish film director Ingmar Bergman claimed that his use of the color in his 1972 film Cries and Whispers came from his personal visualization of the human soul. A single image may exist in all three categories at the same time. The Statue of Liberty provides an example. While there have been countless two-dimensional and three-dimensional "reproductions" of the statue (i.e., "icons" themselves), the statue itself exists as an "icon" by virtue of its resemblance to a human woman (or, more specifically, previous representations of the Roman goddess Libertas or the female model used by the artist Frederic-Auguste Bartholdi). an "index" representing New York City or the United States of America in general due to its placement in New York Harbor, or with "immigration" from its proximity to the immigration center at Ellis Island. a "symbol" as a visualization of the abstract concept of "liberty" or "freedom" or even "opportunity" or "diversity". === Critiques of imagery === The nature of images, whether three-dimensional or two-dimensional, created for a specific purpose or only for aesthetic pleasure, has continued to provoke questions and even condemnation at different times and places. In his dialogue, The Republic, the Greek philosopher Plato described our apparent reality as a copy of a higher order of universal forms.
Five safes
The Five Safes is a framework for helping make decisions about making effective use of data which is confidential or sensitive. It is mainly used to describe or design research access to statistical data held by government and health agencies, and by data archives such as the UK Data Service. It is not an internationally accepted standard. Two of the Five Safes refer to statistical disclosure control, and so the Five Safes is usually used to contrast statistical and non-statistical controls when comparing data management options. == Concept == The Five Safes proposes that data management decisions be considered as solving problems in five 'dimensions': projects, people, settings, data and outputs. The combination of the controls leads to 'safe use'. These are most commonly expressed as questions, for example: These dimensions are scales, not limits. That is, solutions can have a mix of more or fewer controls in each dimension, but the overall aim of 'safe use' independent of the particular mix. For example, a public use file available for open download cannot control who uses it, where or for what purpose, and so all the control (protection) must be in the data itself. In contrast, a file which is only accessed through a secure environment with certified users can contain very sensitive information: the non-statistical controls allow the data to be 'unsafe'. One academic likened the process to a graphic equalizer, where bass and treble can be combined independently to produce a sound the listener likes, which has proven to be a very useful metaphor. This 2023 Data Foundation webinar is an expert discussion of how the elements interact, including an excellent introductory representation. There is no 'order' to the Five Safes, in that one is necessarily more important than the others. However, Ritchie argued that the 'managerial' controls (projects, people, setting) should be addressed before the 'statistical' controls (data, output). The Five Safes concept is associated with other topics which developed from the same programme at ONS, although these are not necessarily implemented. Safe people is associated with 'active researcher management', while safe outputs is linked with principles-based output statistical disclosure control. The Five Safes is a positive framework, describing what is and is not. The EDRU ('evidence-based, default-open, risk-managed, user-centred') attitudinal model is sometimes used to give a normative context == The 'data access spectrum' == From 2003 the Five Safes was also represented in a simpler form as a 'Data Access Spectrum'. The non-data controls (project, people, setting, outputs) tend to work together, in that organisations often see these as a complementary set of restrictions on access. These can then be contrasted with choices about data anonymisation to present a linear representation of data access options. This presentation is consistent with the idea of 'data as a residual', as well as data protection laws of the time which often characterised data simply as anonymous or not anonymous. A similar idea had already been developed independently in 2001 by Chuck Humphrey of the Canadian RDC network, the 'continuum of access'. More recently, The Open Data Institute has developed a 'Data Spectrum toolkit' which includes industry-specific examples. == History and terminology == The Five Safes was devised in the winter of 2002/2003 by Felix Ritchie at the UK Office for National Statistics (ONS) to describe its secure remote-access Virtual Microdata Laboratory (VML). It was described at this time as the 'VML Security Model'. This was adopted by the NORC data enclave, and more widely in the US, as the 'portfolio model' (although this is now also used to refer to a slightly different legal/statistical/educational breakdown). In 2012 the framework as was still being referred to as the 'VML security model', but its increasing use among non-UK organisations led to the adoption of the more general and informative phrase 'Five Safes'. The original framework only had four safes (projects, people, settings and outputs): the framework was used to describe highly detailed data access through a secure environment, and so the 'data' dimension was irrelevant. From 2007 onwards, 'safe data' was included as the framework was used to a describe a wider range of ONS activities. As the US version was based upon the 2005 specification, some US iterations uses have the original four dimensions (eg). Some discussions, such as the OECD, use the term 'secure' instead 'safe'. However, the use of both these terms can cause presentational problems: less control in a particular dimension could be seen to imply 'unsafe users' or 'insecure settings', for example, which distracts from the main message. Hence, the Australian government uses the term "five data sharing principles". The 'Anonymisation Decision-Making Framework' uses a framework based on the Five Safes but relabelling "projects", "people", and "settings" as "governance", "agency" and "infrastructure", respectively; "Output" is omitted, and "safe use" becomes "functional anonymisation". There is no reference to the Five Safes or any associated literature. The Australian version was required to include references to the Five Safes, and presented it as an alternative without comment. == Application == The framework has had three uses: pedagogical, descriptive, and design. Since 2016, it has also been used, directly and indirectly in legislation. See for more detailed examples. === Pedagogy === The first significant use of the framework, other than internal administrative use, was to structure researcher training courses at the UK Office for National Statistics from 2003. UK Data Archive, Administrative Data Research Network, Eurostat, Statistics New Zealand, the Mexican National Institute of Statistics and Geography, NORC, Statistics Canada and the Australian Bureau of Statistics, amongst others, have also used this framework. Most of these courses are for researchers using restricted-access facilities; the Eurostat courses are unusual in that they are designed for all users of sensitive data. === Description === The framework is often used to describe existing data access solutions (e.g. UK HMRC Data Lab, UK Data Service, Statistics New Zealand) or planned/conceptualised ones (e.g. Eurostat in 2011). An early use was to help identify areas where ONS' still had 'irreducible risks' in its provision of secure remote access. The framework is mostly used for confidential social science data. To date it appears to have made little impact on medical research planning, although it is now included in the revised guidelines on implementing HIPAA regulations in the US, and by Cancer Research UK and the Health Foundation in the UK. It has also been used to describe a security model for the Scottish Health Informatics Programme. === Design === In general the Five Safes has been used to describe solutions post-factum, and to explain/justify choices made, but an increasing number of organisations have used the framework to design data access solutions. For example, the Hellenic Statistical Agency developed a data strategy built around the Five Safes in 2016; the UK Health Foundation used the Five Safes to design its data management and training programmes. Use in the private sector is less common but some organisations have incorporated the Five Safes into consulting services. In 2015 the UK Data Service organized a workshop to encourage data users from the academic and private sectors to think about how to manage confidential research data, using the Five Safes to demonstrate alternative options and best practice. Early adopters for strategic design use were in Australia: both the Australian Bureau of Statistics and the Australian Department of Social Service used the Five Safes as an ex ante design tool. In 2017 the Australian Productivity Commission recommended adopting a version of the framework to support cross-government data sharing and re-use. This underwent extensive consultation and culminated in the DAT Act 2022. Since 2020 the Five Safes has been the overriding framework for the design of new secure facilities and data sharing arrangements in the UK for public health and social sciences. This has been promoted by the Office for Statistics Regulation, the UK Statistics Authority, NHS DIgital, and the research funding bodies Administrative Data Research UK and DARE UK. === Regulation and legislation === Three laws have incorporated the Fives Safes. They are explicit in the South Australian Public Sector (Data Sharing) Act 2016, and implicit in the research provisions of the UK Digital Economy Act 2017. The Australian Data Availability and Transparency Act 2022 renames the Five Safes as the Five Data Sharing Principles.A 2025 statutory review of the DAT Act 2022 found "that the DAT Act has not been effective in achieving its objectives.". The review includes specific referen